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That’s at the heart of why we are successful. ”And Defenders isn’t bashful about trumpeting its offerings and virtues. The company, Boyce said, has “an unlimited advertising budget for programs that work. I
realize that’s highly unusual not to set a limit on marketing, but that gets back to our testing. ”About half of Defenders’ advertising spend goes to digital and half to traditional media, he said. He declined to say how much Defenders has spent in recent years, only calling it “multi of multi millions of dollars.

As highlighted in the New York Times articles on
SimpliSafe, many home security systems require up to a three year contract that can costthousandsof dollars, and often have add on fees that raise the actual cost of the service from what is stated as the monthly home security monitoring fee. SimpliSafe
requires no such contract and no auto renewal fees. Another important difference between SimpliSafe and some of the more traditional home security systems is that SimpliSafe is 100% wireless. Not only does that mean a less expensive and difficult installation process, but more importantly the system cannot be shut down by a clever thief with wire cutters. In fact, the home security installation is so simple that the customer can begin installing the system in as littleas 5 minutes, as shown in a helpful video on the website. This is a nice incentive for those folks who don't want a hefty installation charge or permanent wiring added in their home.